Äriturismi koolituspäev 12.10.2023

Äriturismi koolituspäev

Viimase paari aastaga on maailm pöörase kiirusega muutunud ning raske on uute tuulte keerises valikuid teha või üldse mõista, mis suunast tuul puhub - nii ka konverentsi- ja äriturismi maastikul.

Visit Estonia koostöös Eesti Konverentsibürooga on kokku kutsunud oma ala eksperdid nii Eestist kui võõrsilt, et jagada teile praktilist ülevaadet äriturismi viimase aja trendidest, klientide muutunud ootustest ja Eesti kui äriturismi sihtkoha potentsiaalist.

Tule saa kolleegidega kokku, inspireeru, võrgustu, jaga muljeid ja kogemusi ning mõtle kaasa, kuidas saame ühiselt Eesti äriturismi lugu jutustada ja kiirete muutuste tuules kindlat sihti hoida.

Seminar toimub neljapäeval, 12. oktoobril 2023 kell 9.30-16.30

Radisson Blu Hotel Olümpias (Liivalaia 33, Tallinn)

Osalema on oodatud kõik konverentsiturismi asjalised ja huvilised!

Koolituspäeva läbiv töökeel on inglise keel

Koolituspäev toimub kohapeal ning seda ei salvestata

Osalustasu: 35 EUR osaleja
(sisaldab konverentsile sissepääsu, kohvipause ja kerget lõunat)

Koolituspäeva kohad on täitunud. 

Ootejärjekorda registreerumiseks saatke palun kiri aadressile dana.noormets@eas.ee

PROGRAMM

9.30-10.00 Tervituskohv saabumisel
10.00-10.05 Äriturismi koolituspäeva avasõnad
10.00-10.15 Sõna saab moderaator Gorazd Čad, Toleranca Marketing d.o.o 

10.15-11.15 Ettekanne: "The Future is Live ... and what it takes!" International Business events market behaviour and trends. 
Esineja: Ivo J. Franschitz, ENITED business events
• Trends in client needs and expectations, considerations in destination and supplier selection & cooperation. What clients (associations, corporations) are looking for today?
• Changes in the delegate behaviours. Social trends including younger generations as planners & attendees. Diversity, equity and inclusion – how these resonate in the events Industry?
• How to future-proof your destination/service/product to be more successful on the international market?

11.15-12.15 Ettekanne: Corporate & Incentive Travel – What's Hot & What's Not 
Esineja: TBC
• What are the planning trends for the corporate meetings – role of events (staff working from home), new formats (incl "meetcentives"), timelines, budgets, etc.
• What is the role of the event agencies in the post Covid era
• Working with "new destinations" – client/agency expectations and issues (security, others?), working with local DMC's & other suppliers. What destinations are interesting and what not? What locations are preferred and what kind of activities & experiences are of interest
• News from the market/clients – new taxation rules, sustainability & ESG, security concerns etc.

12.15-12.30 Arutelu ja küsimused, juhib moderaator Gorazd Čad

12.30-13.15 Kerge lõuna

13.15-14.00 Ettekanne: Digitalization in the customer journey
Esineja: Mark Struik, Please ask M
The buzzword 'AI' or Artificial Intelligence has been echoing far and wide. Is it all hype, or is it genuinely altering the landscape of our world? What will be the impact on the meeting & events industry?
Keynote speaker, Mark, will take you on a captivating journey into the realm of AI and the digitalization steps within your customer journey. Together, we'll unravel the mysteries of AI, understand its inner workings, and evaluate its real-world impact.
But here's the twist – AI isn't just a tech buzz; it's also reshaping the very essence of the human-to-human industry that is hospitality and M&E. Mark will explore how generative AI models are poised to influence this industry, and whether the traditional ways of doing business can hold their ground.
In a world where customer expectations are evolving rapidly, with demands for speed and instant gratification, we'll delve into the tools new generations, like Gen Z and soon-to-emerge Alpha, are using to source venues. Are meeting venues prepared for this digital revolution, and how can organizations catch up?
Together, we'll examine the cutting-edge applications available to optimize your Customer Journey, exploring the potential of AI and gauging its maturity. Should we fear this transformation, or should we embrace it? One thing is clear – the future is knocking on our door, and it's time to unlock its potential.

14.00-14.45 Ettekanne: New standard in event sustainability - Jolos <>Wise
Esinejad: Laura Teras, Wise & Katre Kahre, Jolos
An increasing number of companies are actively striving for sustainability, and are naturally expecting their partners to follow. What does this mean for the event organising world? How does it influence suppliers and service providers? How to plan, execute, and measure your progress when looking to create sustainable events, and where does the big hairy Footprint come into play? Jolos – a company where sustainability is the standard, and Wise – a global tech company committed to becoming net zero, will share their insights.

14:45-15.00 Arutelu ja küsimused, juhib moderaator Gorazd Čad

15.00-15.15 Smuuti ja sirutus

15.15-16.00 Ettekanne: "Brand is what you share, not sell" What works in MICE marketing and sales and why
Esineja: Gorazd Čad, Toleranca Marketing d.o.o

• What's the MUST in today's marketing to reach international clients?
• How to create a good story and master your sales pitch?
• New marketing tools and creative solutions to stand out with your communication
• Creative product development and marketing examples
• Which marketing tactic will be the most important in the future?
• Why content is still king
• What we can measure, we can improve

16.00-16.30 Paneeldiskussioon „Elevate Estonia" - Fireside chat with all the speakers
Osalevad kõik päeva esinejad

16.30 Võrgustumine vabas vormis

Programm täieneb ja korraldaja jätab endale õiguse teha programmis muudatusi.